Case Studies

HubSpot | Marketing Hub - Social Insights tool

Defined and delivered Social Insights, a Reddit-powered intelligence tool that gives HubSpot's strategic marketers visibility into the conversations shaping brand discovery.

HubSpot | Content Hub - Knowledge Base tool

I owned the end-to-end design of HubSpot's Knowledge Base overhaul — running research, driving the product vision, and shipping a solution that beat its activation goal by 58%.